Salt Kitchen & Co. Social Media Launch & Brand Growth Strategy

To bring Salt Kitchen & Co.’s kitchen retail experience to life on social media, Flint Group developed and executed a strategic content plan that spotlighted the store’s unique product mix, hands-on classes, and locally loved personality. From elevated product photography and playful copy to strategic content calendars and seasonal promotions, the goal was to increase engagement, grow local awareness, and support in-store sales — all while showcasing Salt’s welcoming, high-touch brand.

The launch strategy leaned into Salt’s strong point of view and visual style, with branded Canva templates, lifestyle-inspired reels, and a focus on approachable culinary inspiration. Content pillars were built around class recaps, product spotlights, local events, and behind-the-scenes moments that reflected the team’s passion for food, gifting, and community.

In the first 60 days of active posting, Salt Kitchen & Co. saw a 549% increase in engagement, a 71% increase in impressions, and a significant uptick in customer interaction on Facebook and Instagram. Engagement rates far exceeded retail benchmarks, particularly on class content, video posts, and charcuterie-themed Stories tied to football season.

To support ongoing momentum, Flint developed a flexible monthly content rhythm, including class promotion, seasonal feature posts, and a recurring visual storytelling strategy. Strategic paid support — including boosted posts and locally targeted ads — was layered in to expand reach and drive in-store traffic.

As Salt continues to grow its footprint as a go-to destination for kitchen culture, Flint’s integrated social strategy positions the brand to not only connect with local shoppers but to build long-term community and loyalty, one post at a time.