Little Missouri Saloon & Dining Brand Refresh + Website Redesign

To help Little Missouri Saloon & Dining capture the attention of Medora’s growing tourism base while staying true to its authentic Western roots, Flint Group led a comprehensive brand and digital refresh. Known for its historic charm, hearty menu, and year-round presence in downtown Medora, Little Mo’ needed a brand identity and website that matched its in-person experience.

Flint began by designing a refreshed logo that blends rustic, Western character with modern simplicity. The updated design features clean lines, bold typography, and a versatile color palette that works across signage, merchandise, menus, and digital channels. It brings a sense of polish without losing the grit that makes Little Mo’ iconic.

At the same time, Flint delivered a full website redesign focused on mobile-first usability and content that speaks to both tourists and locals. The new site features a simplified layout, intuitive navigation, and high-impact photography showcasing the saloon’s food, events, and welcoming vibe. Visitors can now easily view menus, check seasonal hours, explore upcoming live music, or plan group visits — all from their phone.

The refreshed brand and website launched just ahead of Medora’s peak season, giving Little Missouri Saloon a digital presence that finally matches its real-world reputation. Now, the saloon is positioned to attract more first-time visitors, keep locals in the loop, and drive engagement well beyond its front doors.